Zero probably owns the strongest punk graphic style among the skateboard brands with its trademark white-and-black colors emblazoned with blood and skulls. The brand has incorporated color into the graphic designs as well, but has maintained its dark theme with well-crafted spooky characters, imagery resurrected from horror stories, and with the takeover of Thomas, stark Gothic tones. Zero skateboards definitely have a marketing edge based on what they look like alone.
The make of Zero boards is considered top-caliber as well. Zero has been around for a long time and it has proved to produce some of the industry’s well-built decks. It gives the perennial “good pop” that most skaters look for in a board and throws a sturdy shape into the package that’s good for flips and flicks as well. The degree of concavity of Zero boards have also endeared them to some users. However still, others do not find them special at all. The underside is coated with a waxy treatment which can be useful with rails as well as in doing grinds and underslides. Unlike other brands, Zero does not have any special technological hype.
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